1. EconStor
  2. European Academy of Management and Business Economics (AEDEM), Vigo (Pontevedra)
  3. European Journal of Management and Business Economics (EJM&BE), Emerald Publishing
Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/190544 
Title: 

Enriching the ECSI model using brand strength in the retail setting

Authors: 
Sarantidou, Paraskevi
Year of Publication: 
2017
Citation: 
[Journal:] European Journal of Management and Business Economics (EJM&BE) [ISSN:] 2444-8451 [Volume:] 26 [Issue:] 3 [Publisher:] Emerald [Place:] Bingley [Year:] 2017 [Pages:] 294-312
Publisher: 
Emerald, Bingley
Subjects: 
Loyalty
Brand strength
Retail branding
Grocery stores
European Customer Satisfaction Index
Persistent Identifier of the first edition: 
doi:10.1108/EJMBE-10-2017-017
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Appears in Collections:
European Journal of Management and Business Economics (EJM&BE), Emerald Publishing

Files in This Item:
File
Size
1019690062.pdf
download file
282.67 kB
Download Statistics
BibTeX-Export





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.