Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/179915 
Year of Publication: 
2018
Series/Report no.: 
WZB Discussion Paper No. SP II 2017-302r
Version Description: 
Revised June 2018
Publisher: 
Wissenschaftszentrum Berlin für Sozialforschung (WZB), Berlin
Abstract: 
In an experiment, we test the impact of quality certificates on donations to a charity. Compared to the control group, participants presented with a quality certificate chose higher donations by around 10% and reported higher trust towards the same charity. The choice of donation values over time shows strong persistence such that the difference between the two groups remained even after all participants were informed about the certificate. Since the initially uninformed donors did not adjust their donations sufficiently upwards, we conclude that quality certification is less likely to affect giving of existing donors. Finally, we find no significant effect of information about certificate fees.
Subjects: 
non-profit certification
charitable giving
experiment
trust
JEL: 
D64
C99
D81
Document Type: 
Working Paper

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