Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/179043 
Year of Publication: 
2015
Citation: 
[Journal:] Agricultural and Food Economics [ISSN:] 2193-7532 [Volume:] 3 [Publisher:] Springer [Place:] Heidelberg [Year:] 2015 [Pages:] 1-11
Publisher: 
Springer, Heidelberg
Abstract: 
In this paper we discuss how cooperation and trust among entrepreneurs can be challenged when they are dealing with venture creation in the context of radical innovation. Entomology-based foods are considered as one of the most promising innovation in the food sector. However they impose radical changes in food consumption habits with high risk of low consumer acceptance. Four European entrepreneurs joined forces in a new venture operating in this sector, trying to make it a successful business. We asked two of them to participate in a venture creation game experiment. The results indicate that high individualized pay-offs can lead the entrepreneurs to deviate from trust and cooperation.
Subjects: 
Venture creation
Radical innovation
Insects
Prisoner's Dilemma
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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