Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/178789 
Erscheinungsjahr: 
2015
Quellenangabe: 
[Journal:] The International Journal of Management Science and Information Technology (IJMSIT) [ISSN:] 1923-0273 [Issue:] 15 [Publisher:] NAISIT Publishers [Place:] Toronto [Year:] 2015 [Pages:] 45-52
Verlag: 
NAISIT Publishers, Toronto
Zusammenfassung: 
The Internet banking has changed the type of relationship between clients and banks. Today it is possible to manage accounts and all of the services online having the opportunity to compare different providers quickly and easily. The future of the Internet bank is in the type of services offered and in the way they interact with clients satisfying their needs. In this work, through a sample of 415 individuals older than 55 years, we analyse the gender gap in the use of Internet Baking and preferences for personal contact as key variables in the explanation of the frequency of use of ten services regularly offered by the Internet banking. Results show the existence of a gender gap in the frequency of use, although the level of autonomy in the preference for personal contact dilutes gender differences for some services.
Schlagwörter: 
Elderly
Internet banking
gender gap
personal contact
Dokumentart: 
Article

Datei(en):
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