Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/177641 
Year of Publication: 
2017
Series/Report no.: 
Tinbergen Institute Discussion Paper No. 17-073/VII
Publisher: 
Tinbergen Institute, Amsterdam and Rotterdam
Abstract: 
How to engage workers in conservation efforts when the company pays the bill? In a field experiment with 409 bus drivers, we investigate the potential of targeted peer-comparison feedback and on-the-road coaching. Drivers receive individualized reports with peer-comparison messages on multiple driving dimensions. In addition, coaches quasi randomly provide drivers with in person coaching moments on the bus. Based on 800,000 trip-level observations, we find that the targeted peer-comparison treatments do not improve driving. On-the-road coaching significantly improves driving on multiple dimensions but only temporarily. Further analysis reveals negative interaction effects between the two programs.
Subjects: 
peer comparisons
coaching
worker motivation
fuel conservation
JEL: 
D2
M5
Q5
Document Type: 
Working Paper

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