Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/159297 
Year of Publication: 
2002
Series/Report no.: 
Quaderni - Working Paper DSE No. 456
Publisher: 
Alma Mater Studiorum - Università di Bologna, Dipartimento di Scienze Economiche (DSE), Bologna
Abstract: 
We investigate a dynamic advertising model where product quality is endogenous. In the differential game between single-product firms, there exists a parameter range where the low-quality firm uses a more efficient advertising technology and earns higher profits than the rival. Moreover, we show that equilibrium qualities are the same under duopoly, multiproduct monopoly and social planning, the only distortion being concerned with output levels.
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Working Paper

Files in This Item:
File
Size
251.26 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.