Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/104523 
Year of Publication: 
2011
Series/Report no.: 
Discussion Paper No. 2010-06 [rev.]
Publisher: 
Ludwig-Maximilians-Universität München, Fakultät für Betriebswirtschaft, München
Abstract: 
We study the market for applications on Facebook, the dominant platform for social networking and make use of a rule change by Facebook by which high-quality applications were rewarded with further opportunities to engage users. We find that the change led to quality being a more important driver of usage while sheer network size became less important. Further, we find that update frequency helps applications maintain higher usage, while generally usage of Facebook applications declines less rapidly with age.
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

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