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DateTitle Authors
2005 Direct to consumer advertising in pharmaceutical marketsBrekke, Kurt R. / Kuhn, Michael
2006 Going where the Ad leads you: On High Advertised Prices and Search where to buyJanssen, Maarten C.W. / Non, Marielle C.
2001 The TV industry: Advertising and programmingNilssen, Tore / Sørgard, Lars
2005 Financing of media firms: Does competition matter?Kind, Hans Jarle / Nilssen, Tore / Sørgard, Lars
2006 Advertising as a distortion of social learningBrekke, Kjell Arne / Rege, Mari
2006 Advertising as distortion of learning in markets with network externalitiesBrekke, Kjell Arne / Rege, Mari
2005 Advertising and Consumer Search in a Duopoly ModelJanssen, Maarten C.W. / Non, Mariëlle C.
2012 The effect of marketing spending on sales in the premium car segment: New evidence from GermanyCrespo-Cuaresma, Jesus / Stoeckl, Matthias
Jan-2014 Der Wandel von Push- zu Pull- Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der LuxusbrancheMaiwald, Anna / Teichmann, Julia / Pätzmann, Jens
2011 Non-comparative versus Comparative Advertising as a Quality SignalEmons, Winand / Fluet, Claude

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