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DateTitle Authors
2013 Limited Consumer Attention in International TradeEgger, Hartmut / Falkinger, Josef
2013 The effect of deceptive advertising on consumption of the advertised good and its substitutes: The case of over-the-counter weight loss productsCawley, John H. / Avery, Rosemary J. / Eisenberg, Matthew
2011 Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des ProduktlebenszyklusHerold, Jörg / Ahrens, Bernd
2011 Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des ProduktlebenszyklusHerold, Jörg / Polzin, Kerstin
2009 Product pricing when demand follows a rule of thumbMatzke, Christina / Wirth, Benedikt
2007 Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer EntscheidungenHain, Cornelia / Lehmann-Waffenschmidt, Marco / Kenning, Peter
2002 Intercultural communication in business ventures illustrated by two case studiesHinner, Michael B. / Rülke, Tessa
2008 What's advertising content worth? Evidence from a consumer credit marketing field experimentBertrand, Marianne / Karlan, Dean S. / Mullainathan, Sendhil / Shafir, Eldar / Zinman, Jonathan

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