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Results 21-30 of 38.
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| Date | Title |
Authors |
| 2012 | Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können | Woisetschläger, David / Backhaus, Christof / Dreisbach, Jan / Schnöring, Marc |
| 2011 | Non-comparative versus Comparative Advertising as a Quality Signal | Emons, Winand / Fluet, Claude |
| 2010 | Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus | Herold, Jörg / Völker, Lutz |
| 2005 | The Virtual Location of E-Tailers: Evidence from a B2C E-Commerce Market | Häring, Julia |
| 2008 | Do Consumers Benefit from Concentration in the New Economy? A Review of Google's Mergers, Acquisitions, and Arrangements | Beschorner, Patrick Frank Ernst |
| 2011 | Technology licensing by advertising supported media platforms: An application to internet search engines | Sapi, Geza / Suleymanova, Irina |
| 2011 | Persuading consumers with social attitudes | Buehler, Stefan / Halbheer, Daniel |
| 2004 | Advertising in the U.S. Personal Computer Industry | Goeree, Michelle S. |
| 2007 | Strategic advertisement with externalities: a new dynamic approach | Joosten, Reinoud |
| 2008 | Does mass media fuel, and easy credit facilitate, impulse buys? | Huovinen, Pasi / Rouvinen, Petri |
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