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DateTitle Authors
2009 Advertising for Attention in a Consumer Search ModelHaan, Marco A. / Moraga-Gonzalez, Jose Luis
2011 A review of online trust branding strategies of financial services industries in Malaysia and AustraliaTan, Teck Ming / Rasiah, Devinaga
2004 Zykluskonforme Krise oder Strukturbruch? : Zeitreiheneigenschaften des deutschen WerbemarktesLang, Günter
2005 Werbemarkt Fernsehen: Zur Eignung der Spektralanalyse als PrognoseinstrumentLang, Günter
2009 Beef up your competitor: a model of advertising cooperation between internet search enginesSapi, Geza / Suleymanova, Irina
2001 Customer Directed Advertising and Product QualityEsteban, Lola / Hernandez, Jose M. / Moraga-Gonzalez, Jose Luis
2008 Dissipative advertising signals quality even without repeat purchasesLinnemer, Laurent
2008 Umbrella branding and external certificationHakenes, Hendrik / Peitz, Martin
2008 Semi-collusive advertising and pricing in experimental duopoliesNicklisch, Andreas
2012 Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren könnenWoisetschläger, David / Backhaus, Christof / Dreisbach, Jan / Schnöring, Marc

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