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DateTitle Authors
2012 Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren könnenWoisetschläger, David / Backhaus, Christof / Dreisbach, Jan / Schnöring, Marc
2011 Non-comparative versus Comparative Advertising as a Quality SignalEmons, Winand / Fluet, Claude
2010 Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des ProduktlebenszyklusHerold, Jörg / Völker, Lutz
2005 The Virtual Location of E-Tailers: Evidence from a B2C E-Commerce MarketHäring, Julia
2008 Do Consumers Benefit from Concentration in the New Economy? A Review of Google's Mergers, Acquisitions, and ArrangementsBeschorner, Patrick Frank Ernst
2011 Technology licensing by advertising supported media platforms: An application to internet search enginesSapi, Geza / Suleymanova, Irina
2011 Persuading consumers with social attitudesBuehler, Stefan / Halbheer, Daniel
2004 Advertising in the U.S. Personal Computer IndustryGoeree, Michelle S.
2007 Strategic advertisement with externalities: a new dynamic approachJoosten, Reinoud
2008 Does mass media fuel, and easy credit facilitate, impulse buys?Huovinen, Pasi / Rouvinen, Petri

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