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DateTitle Authors
2005 Advertising on TV: Under- or overprovision?Kind, Hans Jarle / Nilssen, Tore / Sørgard, Lars
Jan-2014 Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand ManagementBíró, Szilvia / Botzenhardt, Florian / Ferdinand, Hans-Michael
2014 Does customer trust play a mediating role between salesperson competence and performance?Yang, Dong-jenn / Wu, Meng J.
2009 Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic ContextsKronrod, Ann / Grinstein, Amir / Wathieu, Luc
2013 Either or Both Competition: A "Two-Sided" Theory of Advertising with Overlapping ViewershipsReisinger, Markus / Ambrus, Attila / Calvano, Emilio
2005 Direct to consumer advertising in pharmaceutical marketsBrekke, Kurt R. / Kuhn, Michael
2004 Umbrella branding and the provision of qualityHakenes, Hendrik / Peitz, Martin
2013 The research on relationship among online game endorsement, adolescent involvement and game purchase intentionWu, Chao-Sen / Tsai, Li-Fen
2011 Targeted Advertising and Social StatusVikander, Nick
2009 Learning how to consume and returns to product promotionBabutsidze, Zakaria

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