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DateTitle Authors
2011 Changes in approach to customer loyaltySzczepańska, Katarzyna / Gawron, Patryk Paweł
2013 Social Media im RecruitingSchwarz, Annika / Botzenhardt, Florian / Pätzmann, Jens U.
2012 The effect of marketing spending on sales in the premium car segment: New evidence from GermanyCrespo-Cuaresma, Jesus / Stoeckl, Matthias
Jan-2014 Der Wandel von Push- zu Pull- Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der LuxusbrancheMaiwald, Anna / Teichmann, Julia / Pätzmann, Jens
Jan-2014 Critical Success Factors for Online-Shops of DrugstoresSvechla, Sabrina / Fischer, Jessica / Ferdinand, Hans-Michael
2013 Brand Management in a Digital World: An examination of Hugo Boss's efforts in social mediaFähnle, Sabrina / Teichmann, Julia / Pätzmann, Jens
2009 Tuning an Online Shop: Consumer Reactions to E-tailers' Service QualityHackl, Franz / Weiss, Bernhard / Winter-Ebmer, Rudolf
2010 99 cent: Price Points in E-CommerceHackl, Franz / Kummer, Michael E. / Winter-Ebmer, Rudolf
2010 Cloud Computing: New Business Opportunities for Telecommunications Companies?Koehler, Philip / Kraemer, Jan / Anandasivam, Arun
2010 Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des ProduktlebenszyklusHerold, Jörg / Völker, Lutz

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