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DateTitle Authors
2012 Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren könnenWoisetschläger, David / Backhaus, Christof / Dreisbach, Jan / Schnöring, Marc
2009 Demand side analysis of microlending markets in GermanyKritikos, Alexander S. / Kneiding, Christoph / Germelmann, Claas Christian
2014 Quality competition and entry deterrence: When to launch an extra brandMüller, Stephan / Götz, Georg
2013 Demand effects of consumers' stated and revealed preferencesEngström, Per / Forsell, Eskil
2012 The effect of market orientation, learning orientation and innovativeness on firm performance: A research from Turkish logistics sectorEris, Engin Deniz / Ozmen, Omur Neczan Timurcanday
2011 The impact of context and promotion on consumer responses and preferences in out-of-stock situationsWiebach, Nicole / Diels, Jana L.
2011 Customer reactions in Out-of-Stock situations: Do promotion-induced phantom positions alleviate the similarity substitution hypothsis?Diels, Jana Luisa / Wiebach, Nicole
2011 On heterogeneous latent class models with applications to the analysis of rating scoresBertrand, Aurélie / Hafner, Christian M.
2009 When does the price affect the taste? Results from a wine experimentAlmenberg, Johan / Dreber, Anna
2013 The communication effects of audience situation and message framing on smoking cessationYang, Dong-jenn

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