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DateTitle Authors
2011 A review of online trust branding strategies of financial services industries in Malaysia and AustraliaTan, Teck Ming / Rasiah, Devinaga
2003 Which Brands gain Share from which Brands? Inference from Store-Level Scanner Datavan Oest, Rutger / Franses, Philip Hans
2006 Estimation with the nested logit model: specifications and software particularitiesSilberhorn, Nadja / Boztuğ, Yasemin / Hildebrandt, Lutz
2006 Probleme der Validierung mit StrukturgleichungsmodellenHildebrandt, Lutz / Temme, Dirk
2006 Formative measurement models in covariance structure analysis: specification and identificationHildebrandt, Lutz / Temme, Dirk
2006 PLS path modeling: a software reviewTemme, Dirk / Kreis, Henning / Hildebrandt, Lutz
2008 Gruppenvergleiche bei hypothetischen Konstrukten: die Prüfung der Übereinstimmung von Messmodellen mit der StrukturgleichungsmethodikTemme, Dirk / Hildebrandt, Lutz
2008 Measuring changes in preferences and perception due to the entry of a new brand with choice dataHildebrandt, Lutz / Kalweit, Lea
2006 Is there a Market for Microlending in Industrialized Countries?Kritikos, Alexander S. / Kneiding, Christoph / Germelmann, Claas Christian
2010 WHEN JUDGMENTS AND PREFERENCES FAIL TO CONFORM: RESEARCH ON PREFERENCE REVERSALS FOR PRODUCT PURCHASESMüller, Holger / Kroll, Eike Benjamin / Vogt, Bodo

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