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DateTitle Authors
2010 How global are global brands? An empirical brand equity analysisCleff, Thomas / Fischer, Lena / Sepúlveda, César / Walter, Nadine
2014 Does customer trust play a mediating role between salesperson competence and performance?Yang, Dong-jenn / Wu, Meng J.
2011 Zukunft der öffentlichen Personalwirtschaft: mehr Kooperation, besseres MarketingHalsch, Volker
2014 The determinants of equity transmission between the new and used car markets: A hedonic analysisKihm, Alex / Vance, Colin
2012 Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter ProzessEberz, Lisa-Marie / Baum, Matthias / Kabst, Rüdiger
2013 Aesthetics in young children's lives: From music technology curriculum perspectiveKo, Chia-hui / Chou, Mei-ju
2013 The research on relationship among online game endorsement, adolescent involvement and game purchase intentionWu, Chao-Sen / Tsai, Li-Fen
2014 The moderating effects of theatrical components on the relationship between emotional labor and emotional exhaustionYang, Dong-Jenn / Ma, Tsung-Kuang E. / Lee, Sheng-Hsiung
2013 Self-Serving Behavior in Price-Quality CompetitionHalbheer, Daniel / Bertini, Marco / Koenigsberg, Oded
2007 Estimation with the nested logit model: specifications and software particularitiesSilberhorn, Nadja / Boztuğ, Yasemin / Hildebrandt, Lutz

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