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DateTitle Authors
2004 Personalistische AktiengesellschaftOtte, Jana
2008 Legacy Effects in Radical Innovation: A Study of European Internet BankingSchlie, Erik H. / Prabhu, Jaideep C. / Chandy, Rajesh K.
2014 Analyzing consumer behavior in online group buying in Bosnia and HerzegovinaSelimovic, Lejla / Pestek, Almir
2006 Sample- and segment-size specific Model Selection in Mixture Regression Analysis. A Monte Carlo simulation studySarstedt, Marko
2007 Modellselektion in Finite Mixture PLS-Modellen. Eine Simulationsstudie zur Messung der Performanz von InformationskriterienSarstedt, Marko / Salcher, André
2012 Does umbrella branding really work? Investigating cross-category brand loyaltySilberhorn, Nadja / Hildebrandt, Lutz
2006 A New Multivariate Product Growth ModelBoswijk, H.P. / Fok, D. / Franses, P.-H.
2010 The renaissance of word-of-mouth marketing: A new standard in twenty-first century marketing management?!Meiners, Norbert H. / Schwarting, Ulf / Seeberger, Bernd
2011 La innovación centrada en el cliente utilizando el modelo de inferencias en una estrategia CRMGil-Lafuente, Anna María / Luis-Bassa, Carolina
2011 Análisis de los hoteles de alta categoría de Croacia desde el enfoque hotel-huéspedŠerić, Maja / Gil Saura, Irene

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