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Results 1-10 of 94.
Year of PublicationTitleAuthor(s)
2024Exploring the importance of the perceived value of port users: Evidence from the public port system in EcuadorPedraza Rodríguez, José Antonio; García-Briones, Martha Yadira; Mora-Márquez, César
2024Proposing a sales performance motivational framework for B2B sellers in services firmsRodríguez, Rocío; Roberts-Lombard, Mornay; Høgevold, Nils M.; Svensson, Göran
2024Direct and moderating effects of COVID-19 on cultural tourist satisfactionSánchez-Sánchez, María Dolores; de Pablos Heredero, Carmen; Montes Botella, José Luis
2023Circular Business Models: Product Design and Consumer ParticipationBühler, Stefan; Chen, Rachel; Halbheer, Daniel
2023Asymmetric Models of SalesMyatt, David P.; Ronayne, David
2023Sustainable marketing activities, event image, perceived value and tourists' behavioral intentions in the sports tourismWang, Junfeng; Butkouskaya, Vera
2023Consumers' purchase intention of rapid COVID-19 testsAimer Cortez Alejandro, Klender; Rodríguez García, Martha; Reich, Christian
2023The importance of educational service quality for customer satisfaction and organizational reputationRamovš, Marjeta; Milfelner, Borut
2023Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase IntentionAhmed, Rizwan Raheem; Zaidi, Erum Zahoor; Alam, Syed Hasnain; Streimikiene, Dalia; Parmar, Vishnu
2023Investigating brand image and brand trust in airline service: Evidence of Korean AirNguyen Thi Cam Le; Mai Ngoc Khuong