Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/90597 
Year of Publication: 
2011
Series/Report no.: 
GlobalFood Discussion Papers No. 2
Publisher: 
Georg-August-Universität Göttingen, Research Training Group (RTG) 1666 - GlobalFood, Göttingen
Abstract: 
Supermarkets and hypermarkets are expanding rapidly in many developing countries. While consequences for farmers and consumers were analyzed recently, little is known about the implications for traditional retail formats such as wet markets. Using data from a market survey in Thailand and hedonic regression models, we analyze quality and prices for fresh vegetables from different retail outlets. Compared to wet markets, modern retailers sell higher quality at higher prices, indicating that they are primarily targeting better-off consumers. Hence, they are not directly competing for the same market segments. Yet there are signs that modern and traditional markets will gradually converge.
Subjects: 
supermarkets
modern retailers
traditional wet markets
product quality
vegetables
Thailand
JEL: 
C21
L15
Q13
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

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