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Erscheinungsjahr: 
2012
Schriftenreihe/Nr.: 
Jena Economic Research Papers No. 2012,031
Verlag: 
Friedrich Schiller University Jena and Max Planck Institute of Economics, Jena
Zusammenfassung: 
This paper deals with the role of reciprocation in the formation of individuals' social networks. We follow the activity of a panel of bloggers over more than a year and investigate the extent to which initiating a relation brings about its reciprocation. We adapt a standard capital investment model to study how reciprocation affects the build-up of the individual social capital of bloggers, as measured by their links and interactions with others. This allows us to measure the role of content production and relationship building in the dynamics of online social networks and to distinguish between the social networking and media aspects of blogging.
Schlagwörter: 
Blogs
Friendship
LiveJournal
Reciprocation
Social Capital
Social Networks
JEL: 
C33
D85
L82
Dokumentart: 
Working Paper

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