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Title:The (monetary) value of competitive balance for sport consumers: A stated preferences approach to European professional football PDF Logo
Authors:Pawlowski, Tim
Budzinski, Oliver
Issue Date:2012
Series/Report no.:Ilmenau Economics Discussion Paper, Ilmenau University of Technology, Institute of Economics 77
Abstract:Ever since the pioneering work of Rottenberg (1956) and Neale (1964), the uncertainty of outcome hypothesis (UOH) has played a major role in the economic analysis of professional sport leagues. However, decades f empirical research have not been successful in establishing clear evidence for the importance of competitive balance (CB) for attendance or TV viewers in European professional football. In order to find possible reasons for the gap between the UOH and (the lack of) its empirical validation, our paper adopts a stated preference approach focused on the fans' perception of CB and its relevance in three European professional football leagues. The results indicate that a tipping point/threshold value of CB exists and that crossing this threshold can lead to massive demand eactions. However, since the threshold has not been reached in the leagues included in the sample, the paper provides a possible explanation for the above mentioned gap.
Subjects:Willingness-to-pay
Competitive balance
Uncertainty of outcome hypothesis
European Football
JEL:D12
L83
Document Type:Working Paper
Appears in Collections:Ilmenau Economics Discussion Papers, Technische Universität Ilmenau

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