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Title:Is it a good idea to optimise question format for mode of data collection? Results from a mixed modes experiment PDF Logo
Authors:Nicolaas, Gerry
Campanelli, Pamela
Hope, Steven
Jäckle, Annette
Lynn, Peter
Issue Date:2011
Series/Report no.:ISER Working Paper Series 2011-31
Abstract:It is common practice to adapt the format of a question to the mode of data collection. Multi-coded questions in self-completion and face-to-face modes tend to be transformed for telephone into a series of 'yes/no' questions. Questions with response scales are often branched in telephone interviews, that is, converted into two or more questions, each with shorter response lists. There has been limited research into the impact of these format differences on measurement, particularly across modes. We analyse data from an experiment that contrasted these question formats in face-to-face, telephone and web surveys. The study also included a cognitive interviewing follow-up to further explore the quantitative findings.
Subjects:mixed mode survey
measurement error
question format
code all that apply
branching
NatCen Omnibus Survey
British Household Panel Survey
JEL:C81
C83
Document Type:Working Paper
Appears in Collections:ISER Working Paper Series, Institute for Social and Economic Research (ISER), University of Essex

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