Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/65949 
Erscheinungsjahr: 
2012
Schriftenreihe/Nr.: 
ISER Working Paper Series No. 2012-01
Verlag: 
University of Essex, Institute for Social and Economic Research (ISER), Colchester
Zusammenfassung: 
A vignette typically describes a hypothetical situation or object which respondents are asked to judge. The object is described as having different dimensions, the values of which are experimentally varied, so that their impact on respondents' judgments can be estimated. We examine 1) whether the order in which dimensions are presented impacts estimates, and 2) under which conditions order effects are mostly likely. Using data from a web survey of students we analyze several possible conditions: features of the vignette design, characteristics of respondents, and interactions between these. Our results show that strong order effects can occur, but only when the vignettes are complex.
Schlagwörter: 
factorial survey design
conjoint analysis
dimension order
survey research
JEL: 
C83
Dokumentart: 
Working Paper

Datei(en):
Datei
Größe
327.68 kB





Publikationen in EconStor sind urheberrechtlich geschützt.