Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/65949
Authors: 
Auspurg, Katrin
Jäckle, Annette
Year of Publication: 
2012
Series/Report no.: 
ISER Working Paper Series 2012-01
Abstract: 
A vignette typically describes a hypothetical situation or object which respondents are asked to judge. The object is described as having different dimensions, the values of which are experimentally varied, so that their impact on respondents' judgments can be estimated. We examine 1) whether the order in which dimensions are presented impacts estimates, and 2) under which conditions order effects are mostly likely. Using data from a web survey of students we analyze several possible conditions: features of the vignette design, characteristics of respondents, and interactions between these. Our results show that strong order effects can occur, but only when the vignettes are complex.
Subjects: 
factorial survey design
conjoint analysis
dimension order
survey research
JEL: 
C83
Document Type: 
Working Paper

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