EconStor >
University of Essex >
Institute for Social and Economic Research (ISER), University of Essex >
ISER Working Paper Series, Institute for Social and Economic Research (ISER), University of Essex >

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10419/65949
  
Title:First equals most important? Order effects in vignette-based measurement PDF Logo
Authors:Auspurg, Katrin
Jäckle, Annette
Issue Date:2012
Series/Report no.:ISER Working Paper Series 2012-01
Abstract:A vignette typically describes a hypothetical situation or object which respondents are asked to judge. The object is described as having different dimensions, the values of which are experimentally varied, so that their impact on respondents' judgments can be estimated. We examine 1) whether the order in which dimensions are presented impacts estimates, and 2) under which conditions order effects are mostly likely. Using data from a web survey of students we analyze several possible conditions: features of the vignette design, characteristics of respondents, and interactions between these. Our results show that strong order effects can occur, but only when the vignettes are complex.
Subjects:factorial survey design
conjoint analysis
dimension order
survey research
JEL:C83
Document Type:Working Paper
Appears in Collections:ISER Working Paper Series, Institute for Social and Economic Research (ISER), University of Essex

Files in This Item:
File Description SizeFormat
684078031.pdf327.68 kBAdobe PDF
No. of Downloads: Counter Stats
Download bibliographical data as: BibTeX
Share on:http://hdl.handle.net/10419/65949

Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.