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Title:The effects of mixed mode survey designs on simple and complex analyses PDF Logo
Authors:Martin, Peter
Lynn, Peter
Issue Date:2011
Series/Report no.:ISER Working Paper Series 2011-28
Abstract:We compare two alternative mixed mode survey designs with face-to-face data collection in terms of differences in estimates. Both mixed mode designs involve face-to-face, telephone and web interviewing. One design uses modes sequentially; the other offers respondents an explicit choice of mode. All three samples are probability samples of the Dutch population, selected from the same frame in the same way and administered the same survey instrument, namely the questionnaire of round 4 of the European Social Survey. We find differences and consequently urge caution in comparing estimates based on data collected using different (mixes of) modes.
Subjects:measurement error
mode effects
nonresponse bias
social desirability bias
telephone interviewing
web surveys
JEL:C81
C83
Document Type:Working Paper
Appears in Collections:ISER Working Paper Series, Institute for Social and Economic Research (ISER), University of Essex

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