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Title:Household willingness to pay for organic products PDF Logo
Authors:Griffith, Rachel
Nesheim, Lars
Issue Date:2008
Series/Report no.:cemmap working paper CWP18/08
Abstract:We use hedonic prices and purchase quantities to consider what can be learned about household willingness to pay for baskets of organic products and how this varies across households. We use rich scanner data on food purchases by a large number of households to compute household specific lower and upper bounds on willingness to pay for various baskets of organic products. These bounds provide information about willingness to pay for organic without imposing restrictive assumptions on preferences. We show that the reasons households are willing to pay vary, with quality being the most important, health concerns coming second, and environmental concerns lagging far behind. We also show how these methods can be used for example by stores to provide robust upper bounds on the revenue implication of introducing a new line of organic products.
JEL:D12
L11
L81
Q51
C81
Persistent Identifier of the first edition:doi:10.1920/wp.cem.2008.1808
Document Type:Working Paper
Appears in Collections:cemmap working papers, Centre for Microdata Methods and Practice, Institute for Fiscal Studies (IFS)

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