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dc.contributor.authorKendall, Jakeen_US
dc.contributor.authorSingh, Nirvikaren_US
dc.date.accessioned2009-07-13en_US
dc.date.accessioned2012-09-21T11:54:49Z-
dc.date.available2012-09-21T11:54:49Z-
dc.date.issued2007en_US
dc.identifier.urihttp://hdl.handle.net/10419/64065-
dc.description.abstractIn this paper we investigate an example of a very widely applied model for the delivery of IT services to rural and poor populations. The model is one where limited intervention to support infrastructure and coordinate resources is combined with marketbased delivery of IT services to the end user (what we call here the sustainable franchise model”). Though this model has been deployed world-wide by governments, NGOs, and development institutions in the past few years, there has been little research into the determinants of success in such a model. In this paper we examine the example of n-Logue, a franchise of over 1000 locally-owned, Internet kiosks in rural villages in India. We seek to assess how this new sustainable franchise model has worked in practice by analyzing data from 74 of n-Logue's kiosks. Among other things, we find that gender and education do not affect success, while location and other measures of social standing (age and caste) do. We also find that the uses that villagers have for IT services are not so different from those which first world users have. The lessons we draw from this example are that while local customs and practices must be taken into account (e.g. the caste system), it is not a foregone conclusion that social biases (e.g. against women) cannot be mitigated by good program design.en_US
dc.language.isoengen_US
dc.publisherSanta Cruz Inst. for International Economics Santa Cruz, Calif.en_US
dc.relation.ispartofseriesWorking Papers, Santa Cruz Center for International Economics 07-04en_US
dc.subject.ddc330en_US
dc.subject.stwInterneten_US
dc.subject.stwInformationstechniken_US
dc.subject.stwIT-Dienstleisteren_US
dc.subject.stwFranchisingen_US
dc.subject.stwLändlicher Raumen_US
dc.subject.stwIndienen_US
dc.titleInternet kiosks in rural India: What influences success?en_US
dc.typeWorking Paperen_US
dc.identifier.ppn604582242en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
Appears in Collections:Working Papers, Santa Cruz Institute for International Economics, UC Santa Cruz

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