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dc.contributor.authorKind, Hans Jarleen_US
dc.contributor.authorNilssen, Toreen_US
dc.contributor.authorSørgard, Larsen_US
dc.date.accessioned2012-09-20T13:16:04Z-
dc.date.available2012-09-20T13:16:04Z-
dc.date.issued2005en_US
dc.identifier.urihttp://hdl.handle.net/10419/63155-
dc.description.abstractWe consider a model where TV channels transmit advertising, and viewers dislike such commercials. We find that the less differentiated the TV channels’ programs are, the lower is the amount of advertising in equilibrium. Relative to the social optimum, there is underprovision of advertising if TV channels are sufficiently close substitutes. In such a situation, a merger between TV channels may lead to more advertising and thus improve welfare. A publicly owned TV channel can partly correct market distortions, in some cases by having a larger amount of advertising than a private TV channel. It may actually have advertising even in cases where it is wasteful per se.en_US
dc.language.isoengen_US
dc.publisherDep. of Economics, Univ. of Oslo Osloen_US
dc.relation.ispartofseriesMemorandum, Department of Economics, University of Oslo 2005,15en_US
dc.subject.jelL82en_US
dc.subject.jelM37en_US
dc.subject.ddc330en_US
dc.subject.keywordTelevision industryen_US
dc.subject.keywordAdvertisingen_US
dc.subject.keywordPublic policyen_US
dc.subject.keywordMixed oligopolyen_US
dc.subject.stwFernsehwerbungen_US
dc.subject.stwFernsehanstalten_US
dc.subject.stwMedienverhaltenen_US
dc.subject.stwTheorieen_US
dc.titleAdvertising on TV: Under- or overprovision?en_US
dc.typeWorking Paperen_US
dc.identifier.ppn487852133en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
Appears in Collections:Memorandum, Department of Economics, University of Oslo

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