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dc.contributor.authorNilssen, Toreen_US
dc.contributor.authorSørgard, Larsen_US
dc.date.accessioned2012-09-20T13:13:18Z-
dc.date.available2012-09-20T13:13:18Z-
dc.date.issued2001en_US
dc.identifier.urihttp://hdl.handle.net/10419/63030-
dc.description.abstractThe key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there is congestion in advertising, and TV channels offer complementary goods to advertisers. A move from a TV monopoly to a TV duopoly, we find, may reduce both the total number of viewers and the total amount of TV advertising. A softening of competition in each product market results in more investment in programming, higher price per advertising slot, and more advertising.en_US
dc.language.isoengen_US
dc.publisherDep. of Economics, Univ. of Oslo Osloen_US
dc.relation.ispartofseriesMemorandum, Department of Economics, University of Oslo 2001,18en_US
dc.subject.jelL82en_US
dc.subject.jelM37en_US
dc.subject.jelL13en_US
dc.subject.ddc330en_US
dc.subject.stwFernsehwerbungen_US
dc.subject.stwOligopolen_US
dc.subject.stwPreiswettbewerben_US
dc.subject.stwTheorieen_US
dc.titleThe TV industry: Advertising and programmingen_US
dc.typeWorking Paperen_US
dc.identifier.ppn333480724en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
Appears in Collections:Memorandum, Department of Economics, University of Oslo

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