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dc.contributor.authorNilssen, Toreen_US
dc.contributor.authorSørgard, Larsen_US
dc.date.accessioned2012-09-20T13:12:49Z-
dc.date.available2012-09-20T13:12:49Z-
dc.date.issued2000en_US
dc.identifier.urihttp://hdl.handle.net/10419/63004-
dc.description.abstractWe consider a model of strategic informative advertising where the advertising is done on TV and where the TV channels' advertising prices are endogenously determined. We discuss how these prices, and the advertising firms' advertising efforts, vary with the two key parameters of the model: the degree of product differentiation in the product market and a measure of the relative sizes of the TV channels' viewer bases. We find, in particular, that the larger the size difference among the TV channels is, the higher is the advertising price, and thus the less advertising is done.en_US
dc.language.isoengen_US
dc.publisherDep. of Economics, Univ. of Oslo Osloen_US
dc.relation.ispartofseriesMemorandum, Department of Economics, University of Oslo 2000,17en_US
dc.subject.jelL82en_US
dc.subject.jelM37en_US
dc.subject.ddc330en_US
dc.subject.keywordTelevision industryen_US
dc.subject.keywordAdvertisingen_US
dc.subject.stwWerbeplanungen_US
dc.subject.stwFernsehwerbungen_US
dc.subject.stwKostenen_US
dc.subject.stwDuopolen_US
dc.subject.stwTheorieen_US
dc.titleStrategic informative advertising in a tv-advertising duopolyen_US
dc.typeWorking Paperen_US
dc.identifier.ppn323435351en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
Appears in Collections:Memorandum, Department of Economics, University of Oslo

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