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Title:Financing of media firms: Does competition matter? PDF Logo
Authors:Kind, Hans Jarle
Nilssen, Tore
Sørgard, Lars
Issue Date:2005
Series/Report no.:Memorandum, Department of Economics, University of Oslo 2005,01
Abstract:This paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly media firms choose to be completely financed by consumer payments, competition may lead the media firms to be financed by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less differentiated the media products are perceived to be.
Subjects:Media
Advertising
Two-sided markets
JEL:L22
L82
L86
M37
Document Type:Working Paper
Appears in Collections:Memorandum, Department of Economics, University of Oslo

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