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Title:Trust among the avatars: A virtual world experiment, with and without textual and visual cues PDF Logo
Authors:Atlas, Stephen
Putterman, Louis
Issue Date:2010
Series/Report no.:Working Paper, Brown University, Department of Economics 2010-18
Abstract:We invited residents of a virtual world who vary in real-world age and occupation to play a trust game with stakes comparable to in world wages. In different treatments, the lab wall was adorned with an emotively suggestive photograph, a suggestive text was added to the instructions, or both a photo and text were added. We find high levels of trust and reciprocity that appear still higher for non-student and older subjects. Variation of results by treatment suggests that both photographic and textual cues influenced the level of trust but not that of trustworthiness.
Subjects:trust
experiment
internet
virtual world
priming
JEL:C70
C91
D03
Document Type:Working Paper
Appears in Collections:Working Papers, Department of Economics, Brown University

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