EconStor >
International Telecommunications Society (ITS) >
23rd European Regional ITS Conference, Vienna 2012 >

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10419/60358
  
Title:A new regional classification for mobile telecommunications diffusion policy in China: Using the innovation and imitation coefficients PDF Logo
Authors:Lima, Jinyang
Nama, Changi
Kimb, Seongcheol
Issue Date:2012
Series/Report no.:23rd European Regional Conference of the International Telecommunication Society, Vienna, Austria, 1-4 July 2012
Abstract:While Chinese telecommunications industry has been continuously developing, the penetration rate of mobile telecommunications by province in China is distributed from less than 40% to larger than 100% in 2009. This regional disparity in terms of mobile telecommunications penetration rate is due to various socioeconomic factors such as income level, occupation structure, education level. The purpose of this paper is to suggest a new approach for regional classification based on the diffusion characteristics of each province for more effective and efficient mobile telecommunication's diffusion policy and strategy. First, this paper estimates diffusion parameters, including an innovation coefficient and imitation coefficient of 31 provinces using mobile subscription data, and then classifies the provinces into six groups using cluster analysis based on the estimated innovation coefficient and imitation coefficients. The clusters are also significantly different in terms of socioeconomic perspective such as income level. The results of cluster analysis imply that the traditional regional classifications are too simple and should be divided more in detail in terms of innovation and imitation coefficients in the case of developing mobile telecommunications strategies. This new regional classification (six clusters) can be used for not only 3G diffusion policy but also the future mobile telecommunications technology diffusion policy. In China, 3G service was started in January 2009 as Chinese government awarded 3G cellular licenses. Finally, the managerial and political implications are addressed based on the new regional classification.
Subjects:Regional classification
Innovation coefficient
Imitation coefficient
Cluster analysis
Mobile telecommunications, China
Document Type:Conference Paper
Appears in Collections:23rd European Regional ITS Conference, Vienna 2012

Files in This Item:
File Description SizeFormat
720233879.pdf268.62 kBAdobe PDF
No. of Downloads: Counter Stats
Download bibliographical data as: BibTeX
Share on:http://hdl.handle.net/10419/60358

Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.