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Title:The double "layered" platform structure of the audiovisual media industry: A case study of Flanders PDF Logo
Authors:Ballon, Pieter
Bleyen, Valérie-Anne
Donders, Karen
Lindmark, Sven
Issue Date:2012
Series/Report no.:23rd European Regional Conference of the International Telecommunication Society, Vienna, Austria, 1-4 July 2012
Abstract:In this paper, the principles of multi-sided platform theory and value network analysis are used in order to give a detailed picture of the financing and revenue sharing models present in the audiovisual media industry in Flanders. By means of expert interviews, we verify whether the counter-logics of platform ecosystems and the double marginalisation effect of double platform markets pertain to the Flemish audiovisual media industry. We also discuss the impact of new entrants such as over-the-top players on the audiovisual ecosystem in general.
Subjects:Digital television
multi-sided platform theory
value network analysis
revenue sharing models
double marginalisation
over-the-top players
Document Type:Conference Paper
Appears in Collections:23rd European Regional ITS Conference, Vienna 2012

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