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dc.contributor.authorSchleifer, Philipen_US
dc.description.abstractWhat motivates companies to invest in corporate social responsibility (CSR)? Analysing CSR in the global sportswear industry, this paper advances the hypothesis that the campaigning activities of human rights activists pushed industry leaders Nike and adidas to incorporate labour norms in their business (sourcing) practices. Drawing on the spiral model of human rights norm internalization, the paper's findings suggest that the efforts of leading sportswear companies to address poor labour standards in their supply chains can no longer be explained by mere strategic behaviour induced by external pressure, but are increasingly the result of norm guided behaviour. In the case of adidas and to a lesser extent with regard to Nike evidence points to a prescriptive status in which the dominant mode of action shifts from the logic of consequences to the logic of appropriateness.en_US
dc.publisherFreie Univ., Arbeitsstelle Internationale Politische Ökonomie Berlinen_US
dc.relation.ispartofseriesPIPE - Papers on International Political Economy, Arbeitsstelle Internationale Politische Ökonomie, Freie Universität Berlin 3/2010en_US
dc.subject.keywordprivate governanceen_US
dc.subject.keywordprivate actorsen_US
dc.subject.keywordtransnational companiesen_US
dc.subject.keywordlabour standardsen_US
dc.subject.stwCorporate Social Responsibilityen_US
dc.subject.stwMultinationales Unternehmenen_US
dc.titleOnly strategic action? Private governance in the global sportswear industryen_US
dc.typeWorking Paperen_US
Appears in Collections:PIPE - Papers on International Political Economy, Arbeitsstelle Internationale Politische Ökonomie, FU Berlin

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