Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/60257 
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dc.contributor.authorSchleifer, Philipen
dc.date.accessioned2010-07-01-
dc.date.accessioned2012-08-02T10:04:30Z-
dc.date.available2012-08-02T10:04:30Z-
dc.date.issued2010-
dc.identifier.piurn:nbn:de:101:1-20100422176en
dc.identifier.urihttp://hdl.handle.net/10419/60257-
dc.description.abstractWhat motivates companies to invest in corporate social responsibility (CSR)? Analysing CSR in the global sportswear industry, this paper advances the hypothesis that the campaigning activities of human rights activists pushed industry leaders Nike and adidas to incorporate labour norms in their business (sourcing) practices. Drawing on the spiral model of human rights norm internalization, the paper's findings suggest that the efforts of leading sportswear companies to address poor labour standards in their supply chains can no longer be explained by mere strategic behaviour induced by external pressure, but are increasingly the result of norm guided behaviour. In the case of adidas and to a lesser extent with regard to Nike evidence points to a prescriptive status in which the dominant mode of action shifts from the logic of consequences to the logic of appropriateness.en
dc.language.isoengen
dc.publisher|aFreie Universität Berlin, Center for International Political Economy |cBerlinen
dc.relation.ispartofseries|aPapers on International Political Economy (PIPE) |x3/2010en
dc.subject.ddc330en
dc.subject.keywordprivate governanceen
dc.subject.keywordprivate actorsen
dc.subject.keywordtransnational companiesen
dc.subject.keywordnormsen
dc.subject.keywordCSRen
dc.subject.keywordlabour standardsen
dc.subject.stwCorporate Social Responsibilityen
dc.subject.stwSozialstandardsen
dc.subject.stwSportartikelindustrieen
dc.subject.stwMultinationales Unternehmenen
dc.subject.stwGovernance-Ansatzen
dc.subject.stwWelten
dc.titleOnly strategic action? Private governance in the global sportswear industry-
dc.typeWorking Paperen
dc.identifier.ppn630969035en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:zbw:fubipe:32010en

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