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Title:Combined effects of load factors and booking time on fares: Insights from the yield management of a low-cost airline PDF Logo
Authors:Alderighi, Marco
Nicolini, Marcella
Piga, Claudio A.
Issue Date:2012
Series/Report no.:Nota di lavoro, Fondazione Eni Enrico Mattei: Economy and Society 14.2012
Abstract:Based on two strands of theoretical research, this paper provides new evidence on how fares are jointly affected by in-flight seat availability and purchasing date. As capacity-driven theories predict, it emerges that fares monotonically and substantially increase with the flights occupancy rate. Moreover, as suggested in the literature on intertemporal price discrimination, the adoption of advance purchase discounts is widespread as the departure date nears, but it may be part of a U-shaped temporal profile, where discounts are preceded by periods of relatively higher fares. Finally, the intervention of yield management analysts appears to play a substantial role.
Subjects:Pricing policy
Panel Data
Ryanair
Yield Management
JEL:D22
L11
L93
Document Type:Working Paper
Appears in Collections:FEEM Working Papers, Fondazione Eni Enrico Mattei

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