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dc.contributor.authorRamírez-Hurtado, José Manuelen_US
dc.identifier.citationRevista de Métodos Cuantitativos para la Economía y la Empresa 1886-516X 9 2010 28-43en_US
dc.description.abstractWhen there are many attributes, experiments with Conjoint Analysis include problems of information overload that affect the validity of such experiments. The impact of these problems can be avoided or reduced by using Hierarchical Information Integration (HII). The present work aims to demonstrate how the integrated experiments can resolve the limitations arising in Conjoint Analysis and HII, and to further establish ways to proceed in these types of situations. A variation of Louviere's (1984) original HII model, roposed by Oppewal et al. (1994), is applied in this work for the selection of mobile phones.en_US
dc.publisherUniversidad Pablo de Olavide Sevillaen_US
dc.subject.keywordConjoint Analysisen_US
dc.subject.keywordHierarchical Information Integrationen_US
dc.titleMeasuring preferences: From conjoint analysis to integrated conjoint experimentsen_US
Appears in Collections:Revista de Métodos Cuantitativos para la Economía y la Empresa

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