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Title:More ads, more revs? Is there a media bias in the likelihood to be reviewed? PDF Logo
Authors:Dewenter, Ralf
Heimeshoff, Ulrich
Issue Date:2012
Series/Report no.:DICE Discussion Paper 57
Abstract:This note analyzes the existence of a possible media bias by determining the impact of automobile manufactures' advertisements on the probability that German car magazines review their products. By accounting for possible endogeneity, we find a positive impact of advertising volumes on test probability.
ISBN:978-3-86304-056-7
Document Type:Working Paper
Appears in Collections:DICE Discussion Paper, Düsseldorf Institute for Competition Economics (DICE)

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