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Title:Exploring the multi-dimensional nature of price satisfaction in business to business suppliers' relationship performance PDF Logo
Authors:Gyau, Amos
Somogyi, Simon A.
Issue Date:2012
Citation:[Journal:] jbm - Journal of Business Market Management [Volume:] 5 [Year:] 2012 [Issue:] 1 [Pages:] 42-53
Abstract:Price satisfaction is an important factor which influences buyer seller relationships. The literature on industrial buyer seller relationships has provided only limited discussion of the concept of price satisfaction especially from the supplier's perspective. The aim of this paper is to provide a detailed analysis of the concept of price satisfaction from a supplier's point of view. We argue that like in consumer markets, industrial suppliers' satisfaction related to price is a higher order construct with many dimensions and that price satisfaction influences the industrial suppliers' relationship performance.
Subjects:price satisfaction
relationship performance
B2B
suppliers
Persistent Identifier of the first edition:urn:nbn:de:0114-jbm-v5i1.66
Creative Commons License:http://creativecommons.org/licenses/by-nd/3.0/
Document Type:Article
Appears in Collections:jbm - Journal of Business Market Management

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