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dc.contributor.authorTahseen, Arshi A.en_US
dc.contributor.authorNarayana, Suryaen_US
dc.identifier.citationJournal of Finance and Investment Analysis 2241-0996 International Scientific Press 1 2012 1 107-126en_US
dc.description.abstractThe financial sector particularly the mutual funds in Oman market have shown limited potential to attract consumers. Consumer attitudes towards financial investments have always been a challenge for the finance companies due to limited risk appetite of consumers which are largely attributed to both cognitive and affective components of attitude. Through a process of methodological triangulation data was collected from experts in the finance sector from a sample of 200 consumers. Pearson product moment correlation and standard multiple regressions through SPSS version 20 were used to study the hypothesized relationships in this study. This study throws light on critical variables that shape consumer attitudes towards mutual funds and recommends the scope for introducing new mutual funds which has significant implications on capital markets in Oman.en_US
dc.publisherInternational Scientific Pressen_US
dc.subject.keywordmutual fundsen_US
dc.subject.keywordconsumer attitudesen_US
dc.subject.keywordfund performanceen_US
dc.subject.keywordbrand imageen_US
dc.subject.keywordnet asset valueen_US
dc.subject.keywordcapital market authorityen_US
dc.titleDo consumer attitudes matter in capital markets? A study of mutual funds in Oman marketen_US
Appears in Collections:Journal of Finance and Investment Analysis

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