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Title:Do consumer attitudes matter in capital markets? A study of mutual funds in Oman market PDF Logo
Authors:Tahseen, Arshi A.
Narayana, Surya
Issue Date:2012
Citation:[Journal:] Journal of Finance and Investment Analysis [ISSN:] 2241-0996 [Publisher:] International Scientific Press [Volume:] 1 [Year:] 2012 [Issue:] 1 [Pages:] 107-126
Abstract:The financial sector particularly the mutual funds in Oman market have shown limited potential to attract consumers. Consumer attitudes towards financial investments have always been a challenge for the finance companies due to limited risk appetite of consumers which are largely attributed to both cognitive and affective components of attitude. Through a process of methodological triangulation data was collected from experts in the finance sector from a sample of 200 consumers. Pearson product moment correlation and standard multiple regressions through SPSS version 20 were used to study the hypothesized relationships in this study. This study throws light on critical variables that shape consumer attitudes towards mutual funds and recommends the scope for introducing new mutual funds which has significant implications on capital markets in Oman.
Subjects:mutual funds
investor
consumer attitudes
behavior
cognition
affect
fund performance
brand image
net asset value
capital market authority
JEL:G1
G11
G14
Document Type:Article
Appears in Collections:Journal of Finance and Investment Analysis

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