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dc.contributor.authorSteedman, Ianen_US
dc.date.accessioned2011-06-20en_US
dc.date.accessioned2012-04-24T15:44:11Z-
dc.date.available2012-04-24T15:44:11Z-
dc.date.issued2011en_US
dc.identifier.piurn:nbn:de:gbv:27-20110630-115636-3en_US
dc.identifier.urihttp://hdl.handle.net/10419/57541-
dc.description.abstractIt is a fact of life that economic resources are used to alter other's preferences over commodities. Yet this is seldom taken into account in basic economic theory, explanatory or normative. It is shown here how a certain type of advertising is readily allowed for in the Edgeworth exchange box, in the small country foreign trade model, etc.. It is found, in welfare terms, that exchange/trade with advertising can involve some agents gaining at the expense of others; there need not be mutual gain. To deal with sales promotion, welfare economics needs to step outside the familiar Paretian framework to face difficult (and perhaps contentious) ethical issues, some of which are raised here.en_US
dc.language.isoengen_US
dc.publisherMax-Planck-Inst. für Ökonomik Jenaen_US
dc.relation.ispartofseriesPapers on economics and evolution 1107en_US
dc.subject.ddc330en_US
dc.subject.stwWohlfahrtstheorieen_US
dc.subject.stwWerbungen_US
dc.subject.stwWirtschaftsethiken_US
dc.subject.stwTheorieen_US
dc.titleAdvertising, welfare economics and ethicsen_US
dc.typeWorking Paperen_US
dc.identifier.ppn662455193en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
Appears in Collections:Papers on Economics and Evolution, MPI für Ökonomik

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