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Title:Personal norms of sustainability and their impact on management: The case of rangeland management in semi-arid regions PDF Logo
Authors:Olbrich, Roland
Quaas, Martin F.
Baumgärtner, Stefan
Issue Date:2011
Series/Report no.:University of Lüneburg Working Paper Series in Economics 209
Abstract:We empirically study personal norms of sustainability, conceptualized according to the normactivation theory and operationalized under the notion of strong ecological-economic sustainability, for commercial cattle farmers in semi-arid rangelands of Namibia, a system that is subject to extensive degradation. We characterize farmers' personal norms, study their determinants, and analyze their impact on actual management based on the dual-preferences model. We find personal norms of sustainability that are heterogeneous across farmers, but vary little with socio-demographic or environmental characteristics. We find no evidence for a significant impact of personal norms on actual management behavior, which may be due to farmers not feeling capable for averting adverse long-term consequences of their management. This may contribute to the observed degradation of rangelands in Namibia.
Subjects:commercial cattle farming
norm-activation theory
personal norms
dual-preferences model
semi-arid rangelands
Document Type:Working Paper
Appears in Collections:Working Paper Series in Economics, Leuphana Universität Lüneburg

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