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Title:When being wasteful appears better than feeling wasteful PDF Logo
Authors:Zultan, Ro'i
Bar-Hillel, Maya
Guy, Nitsan
Issue Date:2010
Series/Report no.:Jena economic research papers 2011,002
Abstract:'Waste not want not' expresses our culture's aversion to waste. 'I could have gotten the same thing for less' is a sentiment that can diminish pleasure in a transaction. We study people's willingness to 'pay' to avoid this spoiler. In one scenario, participants imagined they were looking for a rental apartment, and had bought a subscription to an apartment listing. If a cheaper subscription had been declined, respondents preferred not to discover post hoc that it would have sufficed. Specifically, they preferred ending their quest for the ideal apartment after seeing more, rather than fewer, apartments, so that the length of the search exceeds that available within the cheaper subscription. Other scenarios produced similar results. We conclude that people may sometimes prefer to be wasteful in order to avoid feeling wasteful.
Subjects:waste aversion
mental accounting
violation of dominance
Document Type:Working Paper
Appears in Collections:Jena Economic Research Papers (2007-2014), Max-Planck-Institut für Ökonomik und Universität Jena

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