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Title:More than outcomes: A cognitive dissonance-based explanation of other-regarding behavior PDF Logo
Authors:Matthey, Astrid
Regner, Tobias
Issue Date:2011
Series/Report no.:Jena economic research papers 2011,024
Abstract:Recent research has cast some doubt on the general validity of outcome-based models of social preferences. We develop a model based on cognitive dissonance that focuses on the importance of self-image. An experiment (a dictator game variant) tests the model. First, we find that subjects whose choices involve two psychologically inconsistent cognitions indeed report higher levels of experienced conflict and take more time for their decisions (our proxies for cognitive dissonance). Second, we find support for the main model components. An individual's self-image, the sensitivity to cognitive dissonance, and expected behavior of others have a positive effect on other-regarding behavior.
Subjects:social preferences
other-regarding behavior
self-image
experiments
cognitive dissonance
social norms
normative beliefs
expectations
JEL:C72
C91
D03
D80
Document Type:Working Paper
Appears in Collections:Jena Economic Research Papers, MPI für Ökonomik

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