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dc.contributor.authorRegner, Tobiasen
dc.date.accessioned2010-12-08-
dc.date.accessioned2012-04-11T09:31:31Z-
dc.date.available2012-04-11T09:31:31Z-
dc.date.issued2010-
dc.identifier.urihttp://hdl.handle.net/10419/56912-
dc.description.abstractCustomers at the online music label Magnatune can pay what they want for albums, as long as the payment is within a given price range ($5-$18). Magnatune recommends to pay $8, and on average customers paid $8.20 (Regner and Barria, 2009). We ran an online survey and collected responses from 227 frequent Magnatune customers to gain insights about the underlying motivations to pay more than necessary. We control for individual response- and sample selection-bias, and find that reciprocity and guilt appear to be the major drivers for generous voluntary payments. Being inclined to follow social norms is a positive determinant for payments around the recommended price.en
dc.language.isoengen
dc.publisher|aFriedrich Schiller University Jena and Max Planck Institute of Economics |cJenaen
dc.relation.ispartofseries|aJena Economic Research Papers |x2010,081en
dc.subject.jelC83en
dc.subject.jelD03en
dc.subject.jelD82en
dc.subject.jelM21en
dc.subject.jelL82en
dc.subject.jelL86en
dc.subject.ddc330en
dc.subject.keywordsocial preferencesen
dc.subject.keywordother-regarding behaviouren
dc.subject.keywordmusic industryen
dc.subject.keywordreciprocityen
dc.subject.keywordguilten
dc.subject.keywordsocial normsen
dc.subject.keywordaltruismen
dc.subject.keywordfairnessen
dc.subject.keywordsocial-image concernsen
dc.subject.keywordsurveyen
dc.subject.stwKonsumentenverhaltenen
dc.subject.stwMusikwirtschaften
dc.subject.stwInterneten
dc.subject.stwWillingness to payen
dc.subject.stwAustauschtheorie (Soziologie)en
dc.subject.stwUSAen
dc.titleWhy consumers pay voluntarily: Evidence from online music-
dc.typeWorking Paperen
dc.identifier.ppn641288883en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen

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