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dc.contributor.authorRegner, Tobiasen_US
dc.date.accessioned2010-12-08en_US
dc.date.accessioned2012-04-11T09:31:31Z-
dc.date.available2012-04-11T09:31:31Z-
dc.date.issued2010en_US
dc.identifier.urihttp://hdl.handle.net/10419/56912-
dc.description.abstractCustomers at the online music label Magnatune can pay what they want for albums, as long as the payment is within a given price range ($5-$18). Magnatune recommends to pay $8, and on average customers paid $8.20 (Regner and Barria, 2009). We ran an online survey and collected responses from 227 frequent Magnatune customers to gain insights about the underlying motivations to pay more than necessary. We control for individual response- and sample selection-bias, and find that reciprocity and guilt appear to be the major drivers for generous voluntary payments. Being inclined to follow social norms is a positive determinant for payments around the recommended price.en_US
dc.language.isoengen_US
dc.publisherUniv. [u.a.] Jenaen_US
dc.relation.ispartofseriesJena economic research papers 2010,081en_US
dc.subject.jelC83en_US
dc.subject.jelD03en_US
dc.subject.jelD82en_US
dc.subject.jelM21en_US
dc.subject.jelL82en_US
dc.subject.jelL86en_US
dc.subject.ddc330en_US
dc.subject.keywordsocial preferencesen_US
dc.subject.keywordother-regarding behaviouren_US
dc.subject.keywordmusic industryen_US
dc.subject.keywordreciprocityen_US
dc.subject.keywordguilten_US
dc.subject.keywordsocial normsen_US
dc.subject.keywordaltruismen_US
dc.subject.keywordfairnessen_US
dc.subject.keywordsocial-image concernsen_US
dc.subject.keywordsurveyen_US
dc.subject.stwKonsumentenverhaltenen_US
dc.subject.stwMusikwirtschaften_US
dc.subject.stwInterneten_US
dc.subject.stwWillingness to payen_US
dc.subject.stwAustauschtheorie (Soziologie)en_US
dc.subject.stwUSAen_US
dc.titleWhy consumers pay voluntarily: Evidence from online musicen_US
dc.typeWorking Paperen_US
dc.identifier.ppn641288883en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
Appears in Collections:Jena Economic Research Papers, MPI für Ökonomik

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