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http://hdl.handle.net/10419/56912
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| Title: | | Why consumers pay voluntarily: Evidence from online music  |
| Authors: | | Regner, Tobias |
| Issue Date: | | 2010 |
| Series/Report no.: | | Jena economic research papers 2010,081 |
| Abstract: | | Customers at the online music label Magnatune can pay what they want for albums, as long as the payment is within a given price range ($5-$18). Magnatune recommends to pay $8, and on average customers paid $8.20 (Regner and Barria, 2009). We ran an online survey and collected responses from 227 frequent Magnatune customers to gain insights about the underlying motivations to pay more than necessary. We control for individual response- and sample selection-bias, and find that reciprocity and guilt appear to be the major drivers for generous voluntary payments. Being inclined to follow social norms is a positive determinant for payments around the recommended price. |
| Subjects: | | social preferences other-regarding behaviour music industry reciprocity guilt social norms altruism fairness social-image concerns survey |
| JEL: | | C83 D03 D82 M21 L82 L86 |
| Document Type: | | Working Paper |
| Appears in Collections: | | Jena Economic Research Papers, MPI für Ökonomik
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