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Title:Thinking in Chinese vs. thinking in English : Social preference and risk attitudes of multicultural minds PDF Logo
Authors:Li, King King
Issue Date:2010
Series/Report no.:Jena economic research papers 2010,061
Abstract:This paper investigates whether language priming activates different cultural identities and norms associated with the language communicated; bilingual subjects are given Chinese instructions in the Chinese treatment and English instructions in the English treatment. The main findings are: (1) in social preference games involving strategic interactions, e.g., the trust game, subjects in the Chinese treatment are more trusting and trustworthy than in the English treatment. However, (2) in individual choice games about social preference, such as the dictator game, while there is no treatment difference, subjects exhibit in-group favoritism only in the Chinese treatment. Further, (3) subjects in the Chinese treatment expect others to be more risk seeking, and prefer to pick Chinese lucky numbers in a lottery game. These findings support the hypothesis that languages are associated with cultural frames and that communicating in a particular language increases the cognitive accessibility of norms associated with that language.
Subjects:identity
cross-cultural differences
language
bilingual
biculture
social preference
risk attitudes
JEL:C91
D03
D81
Z10
Document Type:Working Paper
Appears in Collections:Jena Economic Research Papers, MPI für Ökonomik

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