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dc.contributor.authorSuzuki, Toruen_US
dc.date.accessioned2012-04-04en_US
dc.date.accessioned2012-04-11T09:29:57Z-
dc.date.available2012-04-11T09:29:57Z-
dc.date.issued2012en_US
dc.identifier.urihttp://hdl.handle.net/10419/56861-
dc.description.abstractIn the market where inattentive buyers can fail to notice some feasible choices, the key role of marketing is to make buyers aware of products. However, the effective marketing strategy is often subtle since marketing tactics can make buyers cautious. This paper provides a framework to analyze an effective marketing strategy to persuade an inattentive buyer in an adverse selection environment. We investigate how an attention-grabbing marketing can 'backfire' and when it can be effective.en_US
dc.language.isoengen_US
dc.publisherUniv. [u.a.] Jenaen_US
dc.relation.ispartofseriesJena economic research papers 2012,014en_US
dc.subject.jelD03en_US
dc.subject.jelD82en_US
dc.subject.jelD83en_US
dc.subject.jelL15en_US
dc.subject.ddc330en_US
dc.subject.keywordsignaling gameen_US
dc.subject.keywordconsideration seten_US
dc.subject.keywordcounter signalingen_US
dc.subject.keywordlimited attentionen_US
dc.subject.keywordmarketingen_US
dc.subject.keywordadvertisingen_US
dc.titlePersuasive silenceen_US
dc.typeWorking Paperen_US
dc.identifier.ppn689680295en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
Appears in Collections:Jena Economic Research Papers, MPI für Ökonomik

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