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dc.contributor.authorCrosetto, Paoloen_US
dc.contributor.authorGaudeul, Alexiaen_US
dc.date.accessioned2011-10-18en_US
dc.date.accessioned2012-04-11T09:29:42Z-
dc.date.available2012-04-11T09:29:42Z-
dc.date.issued2011en_US
dc.identifier.urihttp://hdl.handle.net/10419/56852-
dc.description.abstractConsumers make mistakes when facing complex purchasing decision problems but if at least some consumers choose only among offers that are easy to compare with others then firms will adopt common ways to present their offers and thus make choice easier (Gaudeul and Sugden, 2011). We design an original experiment to identify consumers' choice heuristics in the lab. Subjects are presented with menus of offers and do appear to favour offers that are easy to compare with others in the menu. While not all subjects do so, this is enough to deter firms from introducing spurious complexity in the way they present products.en_US
dc.language.isoengen_US
dc.publisherUniv. [u.a.] Jenaen_US
dc.relation.ispartofseriesJena economic research papers 2011,044en_US
dc.subject.jelD83en_US
dc.subject.jelL13en_US
dc.subject.jelD18en_US
dc.subject.ddc330en_US
dc.subject.keywordbounded rationalityen_US
dc.subject.keywordcognitive limitationsen_US
dc.subject.keywordcommon standardsen_US
dc.subject.keywordconsumer choiceen_US
dc.subject.keywordexperimental economicsen_US
dc.subject.keywordheuristicsen_US
dc.subject.keywordlibertarian paternalismen_US
dc.subject.keywordpricing formatsen_US
dc.subject.keywordspurious complexityen_US
dc.subject.stwKonsumtheorieen_US
dc.subject.stwEntscheidungen_US
dc.subject.stwVergleichen_US
dc.subject.stwBeschränkte Rationalitäten_US
dc.subject.stwTesten_US
dc.titleDo consumers prefer offers that are easy to compare? An experimental investigationen_US
dc.typeWorking Paperen_US
dc.identifier.ppn670094900en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen_US
Appears in Collections:Jena Economic Research Papers, MPI für Ökonomik

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