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SFB 649 Discussion Papers, HU Berlin >
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http://hdl.handle.net/10419/56724
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| Title: | | Unwillingness to pay for privacy: A field experiment  |
| Authors: | | Beresford, Alastair R. Kübler, Dorothea Preibusch, Sören |
| Issue Date: | | 2011 |
| Series/Report no.: | | SFB 649 discussion paper 2011-010 |
| Abstract: | | We measure willingness to pay for privacy in a field experiment. Participants were given the choice to buy a maximum of one DVD from one of two online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment, DVDs were one Euro cheaper at the store requesting more personal information, and almost all buyers chose the cheaper store. Surprisingly, in the second treatment when prices were identical, participants bought from both shops equally often. |
| Subjects: | | privacy willingness to pay field experiments |
| JEL: | | C93 D12 |
| Document Type: | | Working Paper |
| Appears in Collections: | | SFB 649 Discussion Papers, HU Berlin
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